{"id":987,"date":"2017-11-03T00:00:00","date_gmt":"2017-11-03T00:00:00","guid":{"rendered":"http:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/"},"modified":"2023-04-07T01:26:49","modified_gmt":"2023-04-07T01:26:49","slug":"crafting-message-attracts-ideal-client","status":"publish","type":"post","link":"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/","title":{"rendered":"Crafting A Message That Attracts Your Ideal Client"},"content":{"rendered":"

\"\"<\/p>\n

It is so very important to know your niche <\/a>and who is your ideal client or customer.\u00a0 Once that is crystal clear, you will craft your messages to that specific client audience.\u00a0 By audience I mean anyone you are communicating with – in person or through social media, written advertising, emails, or any other way you are reaching out to them. You will tailor your messages to attract your ideal client<\/a>. Here are some specific things to include in your messages:<\/p>\n

    \n
  1. Who your clients are<\/li>\n
  2. What are the top 3 problems, issues, hassles, concerns, or needs these clients have<\/li>\n
  3. What benefits and results that solve these top 3 problems can you deliver through your products, services, or programs<\/li>\n
  4. \u00a0An action interested individuals can take to learn more or purchase your products or services<\/li>\n<\/ol>\n

    Those four elements form the basics of all your marketing messages including how you introduce yourself; what you write on your website, emails\u00a0 or blog posts, what you talk about in presentations, podcasts, workshops, or webinars; copy in advertising brochures or handouts, or any other communication aimed at attracting new clients or customers.<\/p>\n

    Sometimes, my clients tell me they don’t know exactly what are the top 3 problems or concerns are for their ideal clients.\u00a0 My favorite suggestion for learning this is to ask people who are your current clients, or who fit the description of those who could potentially be your ideal clients. This can be done in a market focus group – in which you bring together a group of ideal clients or potentials and ask them what are their biggest challenges, problems, and issues.\u00a0 You can also develop a survey through a simple online program to gather responses.\u00a0 In addition to asking what are their big problems and challenges, ask what results they would like to see that would solve those problems, issues, or challenges – ask them what would be most helpful or useful.\u00a0 And finally, while you’re asking questions, it’s also not a bad idea to ask them how much they would be willing to invest in a product or service if it solved these problems and got the results they were looking for.\u00a0 With the answer to these questions you’re reading to start using the information to craft your messages and to ensure your products, programs, and services are aligned with the needs of your ideal clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

    It is so very important to know your niche and who is your ideal client or customer.\u00a0 Once that is crystal clear, you will craft your messages to that specific client audience.\u00a0 By audience I mean anyone you are communicating with – in person or through social media, written advertising, emails, or any other way […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[60,10,11,13],"tags":[],"yoast_head":"\nCrafting A Message That Attracts Your Ideal Client - The Official Web-Home of George and Tracey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crafting A Message That Attracts Your Ideal Client - The Official Web-Home of George and Tracey\" \/>\n<meta property=\"og:description\" content=\"It is so very important to know your niche and who is your ideal client or customer.\u00a0 Once that is crystal clear, you will craft your messages to that specific client audience.\u00a0 By audience I mean anyone you are communicating with – in person or through social media, written advertising, emails, or any other way […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/\" \/>\n<meta property=\"og:site_name\" content=\"The Official Web-Home of George and Tracey\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-03T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-07T01:26:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/leaderdiscovery.com\/wp-content\/uploads\/2017\/11\/Powder_steel_on_magnet-1.jpg\" \/>\n<meta name=\"author\" content=\"George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/\",\"url\":\"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/\",\"name\":\"Crafting A Message That Attracts Your Ideal Client - The Official Web-Home of George and Tracey\",\"isPartOf\":{\"@id\":\"https:\/\/georgeandtracey.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/leaderdiscovery.com\/wp-content\/uploads\/2017\/11\/Powder_steel_on_magnet-1.jpg\",\"datePublished\":\"2017-11-03T00:00:00+00:00\",\"dateModified\":\"2023-04-07T01:26:49+00:00\",\"author\":{\"@id\":\"https:\/\/georgeandtracey.com\/#\/schema\/person\/5b61ddcca7a5a126969174881be4244c\"},\"breadcrumb\":{\"@id\":\"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/#primaryimage\",\"url\":\"http:\/\/leaderdiscovery.com\/wp-content\/uploads\/2017\/11\/Powder_steel_on_magnet-1.jpg\",\"contentUrl\":\"http:\/\/leaderdiscovery.com\/wp-content\/uploads\/2017\/11\/Powder_steel_on_magnet-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/georgeandtracey.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crafting A Message That Attracts Your Ideal Client\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/georgeandtracey.com\/#website\",\"url\":\"https:\/\/georgeandtracey.com\/\",\"name\":\"The Official Web-Home of George and Tracey\",\"description\":\"Your Home for Exploring Conscious Communication, Leadership and Spiritual Growth\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/georgeandtracey.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/georgeandtracey.com\/#\/schema\/person\/5b61ddcca7a5a126969174881be4244c\",\"name\":\"George\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/georgeandtracey.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/35e6b726fdea24150cc4dbcb1544f938?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/35e6b726fdea24150cc4dbcb1544f938?s=96&d=mm&r=g\",\"caption\":\"George\"},\"url\":\"https:\/\/georgeandtracey.com\/author\/gpk\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Crafting A Message That Attracts Your Ideal Client - The Official Web-Home of George and Tracey","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/","og_locale":"en_US","og_type":"article","og_title":"Crafting A Message That Attracts Your Ideal Client - The Official Web-Home of George and Tracey","og_description":"It is so very important to know your niche and who is your ideal client or customer.\u00a0 Once that is crystal clear, you will craft your messages to that specific client audience.\u00a0 By audience I mean anyone you are communicating with – in person or through social media, written advertising, emails, or any other way […]","og_url":"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/","og_site_name":"The Official Web-Home of George and Tracey","article_published_time":"2017-11-03T00:00:00+00:00","article_modified_time":"2023-04-07T01:26:49+00:00","og_image":[{"url":"http:\/\/leaderdiscovery.com\/wp-content\/uploads\/2017\/11\/Powder_steel_on_magnet-1.jpg"}],"author":"George","twitter_card":"summary_large_image","twitter_misc":{"Written by":"George","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/","url":"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/","name":"Crafting A Message That Attracts Your Ideal Client - The Official Web-Home of George and Tracey","isPartOf":{"@id":"https:\/\/georgeandtracey.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/#primaryimage"},"image":{"@id":"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/#primaryimage"},"thumbnailUrl":"http:\/\/leaderdiscovery.com\/wp-content\/uploads\/2017\/11\/Powder_steel_on_magnet-1.jpg","datePublished":"2017-11-03T00:00:00+00:00","dateModified":"2023-04-07T01:26:49+00:00","author":{"@id":"https:\/\/georgeandtracey.com\/#\/schema\/person\/5b61ddcca7a5a126969174881be4244c"},"breadcrumb":{"@id":"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/#primaryimage","url":"http:\/\/leaderdiscovery.com\/wp-content\/uploads\/2017\/11\/Powder_steel_on_magnet-1.jpg","contentUrl":"http:\/\/leaderdiscovery.com\/wp-content\/uploads\/2017\/11\/Powder_steel_on_magnet-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/georgeandtracey.com\/crafting-message-attracts-ideal-client\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/georgeandtracey.com\/"},{"@type":"ListItem","position":2,"name":"Crafting A Message That Attracts Your Ideal Client"}]},{"@type":"WebSite","@id":"https:\/\/georgeandtracey.com\/#website","url":"https:\/\/georgeandtracey.com\/","name":"The Official Web-Home of George and Tracey","description":"Your Home for Exploring Conscious Communication, Leadership and Spiritual Growth","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/georgeandtracey.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/georgeandtracey.com\/#\/schema\/person\/5b61ddcca7a5a126969174881be4244c","name":"George","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/georgeandtracey.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/35e6b726fdea24150cc4dbcb1544f938?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/35e6b726fdea24150cc4dbcb1544f938?s=96&d=mm&r=g","caption":"George"},"url":"https:\/\/georgeandtracey.com\/author\/gpk\/"}]}},"_links":{"self":[{"href":"https:\/\/georgeandtracey.com\/wp-json\/wp\/v2\/posts\/987"}],"collection":[{"href":"https:\/\/georgeandtracey.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/georgeandtracey.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/georgeandtracey.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/georgeandtracey.com\/wp-json\/wp\/v2\/comments?post=987"}],"version-history":[{"count":1,"href":"https:\/\/georgeandtracey.com\/wp-json\/wp\/v2\/posts\/987\/revisions"}],"predecessor-version":[{"id":3845,"href":"https:\/\/georgeandtracey.com\/wp-json\/wp\/v2\/posts\/987\/revisions\/3845"}],"wp:attachment":[{"href":"https:\/\/georgeandtracey.com\/wp-json\/wp\/v2\/media?parent=987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/georgeandtracey.com\/wp-json\/wp\/v2\/categories?post=987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/georgeandtracey.com\/wp-json\/wp\/v2\/tags?post=987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}